ABOUT US
Since its founding in 2000, Triluxe has built a reputation as North America’s leading brand building company, defined by regional market expertise and a consistent history of launching and scaling premium and luxury brands across the continent.
We serve as a dedicated strategic partner for brands seeking to gain presence and accelerate growth. With a focus on the fashion, resort and sport lifestyle sectors, our mission is to build brands that resonate globally while meeting the demands of today's consumer.
Our fully integrated model combines decades of market experience, operational precision, and a powerful network of industry relationships. Backed by a team of seasoned executives, category experts, and strategic innovators, Triluxe delivers comprehensive solutions designed to drive enduring growth and long-term brand value.
Rian Gardiner
Triluxe co-founder and Executive VP, Rian Gardiner leads brand strategy, business development, and U.S. operations. He launched J.Lindeberg in Canada and restructured the U.S. business through a focused retail and e-commerce strategy, growing sales from $1 million to $18 million. Rian continues to guide Triluxe’s growth with a sharp eye on market trends and emerging consumer needs.
Dennis Sartori
As CFO/COO, Dennis Sartori oversees finance, operations, and distribution for Triluxe. With over 30 years in financial leadership, he has built a scalable backend that drives company growth. Previously SVP and CFO of GFT Mode Canada Inc., he helped deliver a 14.5% pre-tax profit over 15 years.
Al Israel
CEO Al Israel is credited with introducing Mani and Giorgio Armani Le Collezione to Canada and reviving GFT’s U.S. Men’s Division, including Valentino Uomo. He led GFT Mode Canada to over $50 million in sales and later grew GFT Apparel Corp. USA’s Men’s Division to $125 million, achieving profitability for the first time. Before founding Triluxe, he served as CEO and President of Tip Top Tailors, then Canada’s largest men’s retail chain.
SERVICES
01
Sales & Distribution
We craft multi-channel sales strategies rooted in real-world expertise and high-level relationships across department stores, independents, resorts, and digital channels. We align distribution with brand goals, focusing on sustainable growth and market-appropriate placements to ensure long-term profitability.
02
Branding
We dive deep to understand each brand’s DNA, defining a positioning that resonates in North America and beyond. From competitive analysis to tailored go-to-market strategies, we build an authentic brand presence designed for visibility, longevity, and global relevance.
Our marketing approach blends creative vision with strategic precision. We lead integrated campaigns across digital, PR, influencer marketing, and brand activations to build awareness, and forge lasting connections with the right audiences. From press events to custom collaborations, we shape long lasting narratives.
03
Digital Marketing & PR
With a clear understanding of today’s consumer behavior, we design e-commerce strategies that maximize visibility, performance, and conversion. From backend operations to digital storytelling, we optimize the full journey to ensure brands not only have a strong online presence but thrive commercially.
04
E-Commerce
From flagships to shop-in-shops, we bring retail visions to life. We oversee every step, blending brand storytelling with operational expertise to create immersive environments that reflect each brand’s identity and drive engagement where it matters most.
05
Retail
CONTACT US
Looking to build, expand, or reposition your brand? We're here to help shape your next chapter. Let’s talk.
